![]() It also motivates them to seek help or advice in the pursuit of change. This enables them to make informed decisions about why they should or should not do something. It is better to help people understand the consequences of their actions. It can result in hiding recyclables in the trash, avoidance, or even increased resistance. GUILT BY ASSOCIATION: Trying to guilt or shame people into doing the right thing creates negative connotations. I believe the environmental movement is switching over from being powered by guilt to being powered by something much more positive, something much more dynamic, something much more capable of bringing about revolutionary change." …They're built on critical mass and often they're built on an element of alarm that galvanizes action. Successful movements are built on passion. Guilt is passive, it is inhibiting, it's defensive and the approach just simply doesn't work. … I don't think that any movement has ever made… much progress based on guilt. “For too long the environmental movement was powered by guilt. Greenwashing (misleading the public about environmental practices or environmental benefits) products, services or programs destroys the credibility of those that really are earth-friendly to the core.įrom Governor Arnold Schwarzenegger’s Keynote Address at the April 2008 Yale Climate Change Conference ( see entire speech) But it does not change the fact that many plastic resins like polystyrene have virtually no recycling potential, and tons of plastic ends up on roadsides and beaches. SUPERFICIALITY: Recycling plastic beverage bottles may assuage a consumer’s guilt. Programs viewed as the flavor of the month are unlikely to be subscribed to. They lack a real understanding of the reason change is necessary. A decade from now, how many people will want to pay $14,000 on eBay for bubblegum spit out by Britney Spears? Another concern is that people who flock to fads rarely examine the merits of the bandwagon they are hopping on. This is especially true when the spokesperson is viewed as a whiney, whacko, tree-hugging fanatic.įADS: Americans are notorious for falling for fads. ![]() Yes, repetition can make a point and help ingrain a habit. Elvis Presley gorged on deep-fried peanut butter and mashed banana sandwiches on a daily basis, but that is not normal. The list goes on and on.ĪD NAUSEUM: When issues are repeatedly forced upon us, people may understandably grow sick of them. You can buy eco-toys, earth-friendly sustainably-harvested rubber potholders, skateboards made of recycled plastic, all-natural socks knitted from certified organic cotton, spudware spoons, and biodegradable bags for pet excrement. There are even green cigarettes (which are still hazardous to health) made with organically grown tobacco. Green building, green gardening, green chemicals.
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